Privati Firenze
Kuss Studio partnered with Privati Firenze to bring its Spring/Summer collection to life, from creative direction and location scouting to model casting, production and the final e-commerce experience. We developed a visual world that reflects the character of the collection and carried it through from the campaign shoot to the digital storefront.
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About Privati Firenze
A contemporary Italian fashion label rooted in craftsmanship, quality and the character of Florence.
Privati Firenze creates refined knitwear and wardrobe essentials with a distinctly Italian sensibility. For its Spring/Summer collection, the brand needed a visual direction that could capture the collection in a natural, considered setting while translating seamlessly into the digital experience.
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What we bring
Creative direction, location scouting, model casting, production and e-commerce, from concept to launch.
Kuss Studio led the project across the full creative process, developing the visual direction, scouting locations, casting models and coordinating the production of the collection shoot. We then brought the same visual language into the e-commerce experience, creating a cohesive journey from campaign imagery to product discovery and purchase.
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Projects
